What Is Internet Marketing Exactly?
Confused About Internet Marketing?
Intenet Marketing is not Web Design. It's not Search Engine Optimization. Neither is it Spam Emails, Viral Marketing or Multi-Level or Affiliate Programs.
Sales and Marketing is essential to the success of every business and organisation in the world, and there are many ways we can spend our marketing dollars, but the question for many is, can the web benefit my business - really?
Internet Marketing is the combination of many important long standing sales-marketing mediums compounded with the expansive resource of the emerging internet.
Internet Marketing Australia
Web Promotion certainly includes all of the above (with the exception of spam) however the web marketer begins by searching for a product or service that can truly win on the world wide web. Internet marketers usually have a stake in the success of the concept, will make that project a daily part of their life and will stick with it until curtains.
A Web Designer (or Web Publisher) on the other hand, will provide a one off design and optimization service to a client for a new or existing product or service.
Web Marketing combines the essence of traditional marketing mediums such as sales promotion, graphic design, creative writing, advertising, relationship marketing, loyalty programs, direct-marketing ... with web design and email marketing.
Internet Marketing also encompasses the use of the web to fully integrate other operations within the organization, such as orders, inventory, transportation, distribution and financial management.
Internet Marketing Does Not Necessarily Get Seen On The Web!
Traditional marketing encompasses everything from product planning right through to distribution operations, and technology opened up a galore of real time opportunities for internal marketing communications.
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For example, if you follow your local ice-cream sales man around his field, he probably totes a hand held computer, not much bigger than a notebook, to process his orders. All s ales are instantly passed through to a central server and within seconds, a third party merchant gateway will pass cash from one bank account to the next; the factory's inventory will be updated; the distributors financial accounting will be modified and an invoice receipt printed on his van printer. |
Something We Take For Granted
Today we can buy virtually every known retail product on the web and we can book our car rentals, motel accommodation and airline tickets on-line. Web Banking is no longer a novelty but an essential time saving tool that we rely upon to conduct our everyday money transfer needs.
Phenomenal Growth
The World Wide Web has enjoyed phenomenal growth in the last decade, due mainly to the fact that in 2006, it is still one of the most cost effective marketers tools available to businesses in Australia, with the added bonus of the organizational integration benefits mentioned above.
At the time of the Splash inception there were only 39 Million users on the world wide web. Now it is estimated (statistics) that there are just over 1.4 Billion users and over 4 Billion Web Pages on the web in 2008. That is phenomenal growth by any business standards, but the more importantly it is an indication that despite the many criticisms of the world wide web, it's popularity is growing.
Splash prefers to consider themselves "Marketers" as opposed to "Designers". You will find that we tend to take on concepts as well as clients, and work with partners and our own initiatives to build product and service presence ... because we make a lot more money that way!
Succeeding upon the web requires insider knowledge and constant focus, particularly within aggressively competitive industries, and it's not an expertise we give away cheaply.
Splash currently services partnerships and clients right across Australia and The World.
Our partnerships range from fabric structures to personnel, world acclaimed motivators to matchmaker websites, aquaculture to environmental waste systems. We are passionate about products and services that can better the world we live in.
To discuss your Internet needs call us on 1800 775 244.
